Generaytor connects people who’ve already made the energy transition and picks their brain on behalf of someone looking to invest for themselves.These matchmaker services are free for both sides. There are no advertisements on Generaytor’s webpage, and the company itself never engages in the sale of solar panels.
According to the article “Solar Energy is cash and sunshine in your pocket” by Robin Blackstone of the Environmental News Network, “Generaytor's concept is simple: Generaytor gathers information about users' roofs, including size, location and solar exposure. It accumulates data from private solar producers region-by-region and offers for free calculation of the solar potential in that location. Users can go to the website, type in their roof's specifications and the app will show them electricity production potential. Generaytor says it's important for them to be objective and they do sometimes tell users not to invest in solar.”