Recognizing The Level of a Company’s Sustainability Commitment
There will always be an agenda of topics in any management meeting. Most of these meetings are pretty ‘cold’ by standards that you and I might think. It is in these meetings that departments and the jobs they support are created or destroyed. There is no emotion, empathy or compassion; it is simply and strictly business-as-usual. Part of the management requirements is to bring to the table alternative ideas that will help save expenses and increase the bottom line margins. Up until a few years ago, no one talked about anything that had to do with environmentally friendly or ‘green’ actions. Bringing that topic up in a meeting was the kiss-of-death for any manager.
One of the first areas to examine in the move of sustainability in the corporate world is cutting the costs of resources without the loss of production and actually increasing profitability. As an example, if a company can use 30% of recycled materials in their product and reduce the costs involved in transportation and production, this will not only increase the profit but make the corporation appear as if they are making all efforts to be an environmentally friendly company. Another example might be the addition of a sustainable energy source for the manufacturing plant. If an investment can offer a pay off in a short period of time (i.e.: ten years), it simply makes good business sense.
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