That debate is taking on more dimensions as a Texas-based architectural firm presents a plan to build a bike path along the pipeline—and across the bulk of the country. Houston’s SWA Group, led by creative director Kinder Baumgardner, made their claim to fame when they designed Google Inc’s corporate campus. Now, Baumgardner is applying that same grand-scale approach to Keystone with extra doses of ambition and audacity.
Or, is the whole idea just “lipstick on a pig” as some commenters like to put it? On October 17, the firm sent a proposal letter to the State Department and TransCanada complete with hokey illustrations of smiling bicyclists riding over buried pipe. The cyclists pass a farmer’s market, Native American teepees, cows, sunflower fields and a protester in a tree.
“To us,” said Baumgardner as he spoke on behalf of his creative team, “it was ridiculous that you would go through all the effort and it would have only one use.”But, not everyone agrees.
“I think it’s ridiculous,” said Jane Kleeb, the executive director of Bold Nebraska, which opposes Keystone because it says it could pollute water and farm and ranch land in Nebraska. “Why would anyone who cares about the environment want to ride on top of a pipeline that ruins the environment? The person who developed this is so out of touch with reality.”
“This seems like it should be in The Onion or something,” said TiernanSittenfeld, a lobbyist with the League of Conservation Voters, said in an e-mail. “Seriously, this can’t be for real.”